How To Write The Perfect Email Headline

The amount of time you spend writing your email does not guarantee whether the receivers will open it or not. Sadly, many people invest huge amounts of money writing quality emails without considering the headline. Fusing Marketing focuses on creating engaging, and exciting headlines for all its email marketing campaigns. 

Honestly speaking, the most important thing in writing a profitable email is the headline. With a perfect headline, you can be very sure that the majority of the receivers will open the email which is crucial. Another benefit of writing a good headline for your email is that it prevents the message from being filtered. If your headline is not properly written, the message can go into the spam folder and get deleted. 

Now let’s look at how to write the perfect headline for your next email!

1. The question subject headline

Question type headline is one of the best ways to write headlines for email. It helps to increase the open rate, as the receivers would likely want to get answers to issues that affect their lives. 

If you’re sending email to a specific list, make sure that the question is relevant to the discussions. For instance, if the subscribers are interested in relationship issues, let the question relate to the main discussion (relationship). Make your headline engaging so that it triggers an emotional response in your readers.

2. Announcement headline

Announcement type headline also increases the open rate.
If the headline contains words like “New and Introducing” most of the receivers will open it.
People like to read the latest information. Here are some announcement headline ideas:

·

•     Introducing the latest release of …

• ·      New features in …, and so on.

3. “How to” headline

This type of headlines gives the receivers more information about the contents of the email. It doesn’t trick them. It’s one of the best ways to write headlines for email.

Merely reading the headline will help them understand the contents of the email. This is a good way of writing headlines if you’re sending email to lists of students.

4. Scarcity subject line

This type of headlines will force the majority of receivers to open the email. This is mostly used when sending offers. Use this headline for people who want to get your offers and watch how they will respond.

Apply these methods when writing your next email, and watch the open rate sky-rocket. Once your email is open you have to ensure that the contents is worth reading. 

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