What Is Content Marketing? Why Is It Important For Businesses?

Content Is King...

You may hear marketers saying it all the time, but what exactly is content marketing? And why is it important for your businesses? These are some of the questions many people ask about content marketing. 

If you are planning to setup a website for your business, or become active on social media, you’ll need to engage in content marketing so as to boost your business performance. We have not answered these questions yet, however, we’ll explain the term and how it benefits your business in the next couple of paragraphs.

What is content marketing?

Content marketing is a digital marketing technique which involves creating and distributing relevant content to attract and retain customers. It is a continuous process, and it serves as the preliminary solution to people’s problem. Content marketing does not always sell to the customers directly, however it provides information that helps them make decisions. Of course, the decision could result in purchase of products or services.

76% of B2B marketers say they will produce more content in 2016 

 - Content Marketing Institute

Content marketing is different from other forms of marketing in the sense that it's not a direct attempt at trying to sell you a product.  

It is usually a useful resource, and could serve as educational material. The essence of content marketing is to provide answers to people’s curiosity. 

For instance, the essence of this article is to help you understand what content marketing is and how it can benefit your business. Now that you have the background knowledge of what content marketing is, let’s look at why it is important for your businesses.

The Importance of content marketing

The essence content marketing is to get people informed about certain things. Listed below are some of the benefits of content marketing for businesses.

1.  It provides immediate answers to people’s questions. It is practically impossible for business owners to be available to answer questions all the time... However, by providing relevant articles, videos, blog post, etc that address people’s questions, new customers would get the necessary information they're looking for. 

85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority.

  - Content Marketing Institute

2.  It increases the visibility of online business. By providing relevant and informative contents on your website, readers would be encouraged to share it with other people who might be looking for similar things.

3.  It boosts search engine optimization. Without talking too much, unique and informative contents help to boost website’s search engine optimization.

These are just some of the benefits of content marketing for businesses.  

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