The Future of Digital Marketing

The Future of Digital Marketing

As the end of the year approaches we start talking about the possible trends of the following year, and how these new trends can affect the landscape of digital marketing as a whole.  We couldn't think of a better post to kick off our new blog.

We want to give you a general overview about what's happening in digital marketing world in the year to come. These are the different technologies and strategies you can apply to your marketing campaign.

Changes to SEO

SEO is one of the main aspects of digital marketing, it is essentially the process of trying to get your website ranked on Google. This is important because the top 3 positions on Google account for about 75% of all search engine traffic. 2016 will be a very interesting year for local SEO, recent Google updates have made it increasingly difficult for sites to rank... Google has shifted its' focus from meta descriptions, and titles to more of a content formula... The key to succeeding in SEO in 2016 is to make sure you are providing your visitors with quality content, that they can share...

Social Media Marketing

Social Media Marketing has quickly become essential to any business that is taking part in digital marketing. Because of how popular social media has become in recent years, businesses are starting to catch on and become part of the movement. As a business owner there is a really big advantage to developing a following on social media, this allows you to gauge who your core audience is and what interest they have. The content you post on social media should always be with your followers in mind, these are the people that will eventually convert into customers. 

Content Marketing 

Think about digital marketing as a big sandwich, content is the meat and the cheese of that sandwich. see all other forms of marketing revolve around the concept of good content. Whether it's SEO, email marketing, or social marketing they're all content based. Google places a lot of value on content for SEO, because this enhances the users experience when visiting your site. Be sure to keep your content creative, a good mix of pictures, blogs, info-graphics... essentially anything that will make your user interact or want to share this content. 

Video Marketing  

This is another digital marketing strategy that is slated to take off next year. With more capable phones shooting videos at increased quality, the power for businesses to make awesome promo videos, or commercial is right in the palm of your hand. Video Marketing if done right can lead to tones of traffic, from various sites... not to mention the potential of having any given video go viral. Sites like Youtube, Vimeo, SnapChat and Periscope allow you to capture videos in a really creative way. If you are looking to have 'viral content' be sure to produce something worth sharing, that is the most important part. 

These are 4 of the most important aspects of digital marketing you will see in 2016... Though none of these strategies are new, there are plenty of changes that can affect the way you market your business. Be sure to sit and analyze the best strategies for your business. The right combination of marketing can be the difference between a successful campaign and a fail. The above strategies can all be interweaved to form an effective campaign, but depending on your budget and time restrictions you have to choose what works for you. 

If you would like to learn more about digital marketing or find out more information about Fusing Marketing be sure to visit out website www.fusingmarketing.com